Laura Faccone
Art Director | Creative Strategist | Visual Designer

  • Art Director and designer with 10+ years of marketing related experience developing cross-platform creative. Skilled in concept development, brand storytelling, and executing high-impact campaigns that align with business goals. Confident presenting to stakeholders and leading teams from ideation through delivery.

    • Art Direction

    • Campaign Strategy

    • Brand Development

    • Team Leadership

    • Digital & Print Design

    • UI/UX Design

    • Figma

    • Adobe Suite

    • Agile methodology

    • JIRA

  • Quinnipiac University, ‘12

    Bachelor of Arts: Interactive Digital Design

  • Marketing & Creative Consultant
    Designity & Freelance
    March 2021 - Present
    • Develop and implement creative design solutions, ensuring cohesive storytelling across web, social media, email marketing and advertising.

    • Create presentation decks, digital display assets, and out-of-home creative for national campaigns.

    • Drive user-experience improvements to enhance engagement and brand interaction.

    • Develop social media campaign strategies and audience engagement tools to optimize brand visibility.

    Art Director | MassMutual, MMFA, Marketing Innovation & Design
    July 2019 - March 2021 (Long-term contract)
    • Collaborated with internal marketing, strategy, and design teams to align creative vision with executive leadership goals.

    • Developed concept creative to support informed decision-making and collaborated with stakeholders to bring designs from ideation to final execution.

    Orchestrated brainstorming sessions and resource planning to align creative output with company OKRs.