Laura Faccone
Art Director | Creative Strategist | Visual Designer
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Art Director and designer with 10+ years of marketing related experience developing cross-platform creative. Skilled in concept development, brand storytelling, and executing high-impact campaigns that align with business goals. Confident presenting to stakeholders and leading teams from ideation through delivery.
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Art Direction
Campaign Strategy
Brand Development
Team Leadership
Digital & Print Design
UI/UX Design
Figma
Adobe Suite
Agile methodology
JIRA
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Quinnipiac University, ‘12
Bachelor of Arts: Interactive Digital Design
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Marketing & Creative Consultant
Designity & Freelance
March 2021 - Present
• Develop and implement creative design solutions, ensuring cohesive storytelling across web, social media, email marketing and advertising.• Create presentation decks, digital display assets, and out-of-home creative for national campaigns.
• Drive user-experience improvements to enhance engagement and brand interaction.
• Develop social media campaign strategies and audience engagement tools to optimize brand visibility.
Art Director | MassMutual, MMFA, Marketing Innovation & Design
July 2019 - March 2021 (Long-term contract)
• Collaborated with internal marketing, strategy, and design teams to align creative vision with executive leadership goals.• Developed concept creative to support informed decision-making and collaborated with stakeholders to bring designs from ideation to final execution.
Orchestrated brainstorming sessions and resource planning to align creative output with company OKRs.
