Agency: Designity
Client: Paravel
Role: Designer
Creative Director: Laurent Rundquist
Copywriter: Katherine Johnston

Project: Working with Designity as Paravel’s design and communications partner, I supported the brand across email, social, web and digital advertising for more than a year. Our team elevated and evolved the visual language by refining typography, styling, product hierarchy, and layout systems to mirror Paravel’s luxury positioning.

I led the design of bespoke social and email campaigns while templatizing core assets to support efficiency and consistency across product launches, seasonal promotions, and evergreen storytelling. Through research-driven insights into customer behavior, competitive trends, and luxury lifestyle aesthetics, we produced a library of 100+ scalable, on-brand assets that empowered Paravel’s internal team to maintain a high-end visual standard across future communications.

Project: Highlights:

• 12+ months supporting Paravel’s digital marketing + brand storytelling

• Designed high-performing campaigns for new product launches + seasonal promotions

• Refined brand styling across typography, layout, and product hierarchy

• Built 100+ scalable templates spanning email, social, and paid advertising